5 Things to Look for in a Serum: Your Guide to Choosing the Right Formula

With so many beauty and skincare products out there, it can be hard to know what your skin actually needs—especially when it comes to a face serum.  

Made to be used after cleansing and toning and before moisturizing, a face serum is a concentrated formula designed to deliver active ingredients deep into the skin. Serums help to hydrate, reduce the appearance of fine lines, and visually enhance skin tone.

How do you know if you need a face serum? If you’ve noticed your skin looking lackluster or showing more fine lines than you’d like, it’s time to add one into your daily routine. Here are five essential things to look for when choosing a serum, along with some insights into why our Visage Super Serum at THREE International checks all the boxes.

The texture of a serum is crucial. Some serums are lightweight and absorb quickly, while others may have a richer texture and take a bit longer to sink in. The key is finding a texture that suits your skin type and concerns.

Lightweight Serums: These serums are thin and have a water-like consistency. They are non-greasy and won’t clog pores. 

Richer Serums (Think Creamier): These serums often carry a higher concentration of moisturizing ingredients, making them thicker. They provide extra hydration and nourishment, making them perfect for dry or mature skin. 

Why It Matters

If you don’t enjoy the texture of a serum, you’re less likely to use it consistently, which means you won’t see the full benefits.

When it comes to what you’re putting on your skin, quality matters. Look for serums that contain naturally derived ingredients rather than synthetic ones. Synthetic ingredients can contain harmful compounds that disrupt your skin’s natural microbiome, leading to dryness, irritation, and accelerated aging. Choosing gentle, naturally derived formulas helps maintain a healthy skin barrier and support your skin's natural defenses. 

At THREE International, we prioritize high-performing, plant-based ingredients that are both effective and gentle. Our Visage Super Serum features a blend of naturally derived ingredients, including our Miracle Elixir blend. This unique combination of plant-based extracts is designed to nourish your skin and support its natural functions, providing you with a visibly healthy, more radiant complexion.

To build on number one (texture), understanding the difference between water-based and oil-based serums can also help you choose the right one for your skin type.

Water-Based Serums: These are typically lighter and absorb more quickly. They’re also a great choice if you’re layering multiple products, like your favorite moisturizer or eye cream, as they won’t leave behind a heavy residue.

Oil-Based Serums: These tend to be richer and provide deep hydration, making them a better option for dry or mature skin. However, they can also feel heavy on the skin, and may not be suitable for everyone.

Why We Chose Water-Based

We developed our Visage Super Serum with a water-based formulation because it’s lightweight, easily absorbed, and suitable for all skin types.

This allows the bioactive ingredients to penetrate deeply without leaving a greasy residue, ensuring that your skin gets the most out of each application.

What’s a hallmark of luxury skincare? Visible results.

Whether you’re looking to brighten your skin, visually even out your complexion, or reduce the appearance of fine lines, you’ll want to choose a serum that actually works. 

The Proof is in the Testing

As with all our products, we have carefully formulated and rigorously tested the Visage Super Serum to ensure that it delivers on its promises. In focus groups, users reported brighter, more even-toned skin, along with a noticeable visual improvement in texture. By choosing a results-driven serum, you’re investing in a product that will truly make a difference in your skincare routine!

In the world of skincare, transparency and trust are essential.

That’s why it’s important to choose serums that have undergone third-party testing or have been certified by reputable organizations. This ensures that the product is not only safe to use but also lives up to its claims.

Our Commitment to Quality

At THREE International, we take quality seriously. Our Visage Super Serum is third-party tested to ensure it meets the highest standards of both safety and efficacy. This commitment to transparency means you can trust that our serum will deliver.

At the end of the day, choosing the right serum can make a huge difference in your skincare routine.

By considering factors like texture, ingredients, formulation, results, and third-party testing, you can find a serum that truly meets your needs!

We crafted our Visage Super Serum to check all these boxes (and more!), ensuring that you receive a product that not only feels great on your skin but also delivers real, visible results. Whether you’re new to serums or looking to upgrade your routine, our Visage Super Serum is a powerful addition that can help you achieve, more radiant skin.

(Psst… Did you know that Visage Super Serum is considered a neurocosmetic? It works by supporting your skin-brain connection. Basically, your skin's tiny nerve fibers send signals to your brain that support the health of the feel-good molecules that promote a positive mood state. This positive state creates a better environment where healthy skin functions can be supported, resulting in a more radiant and resilient complexion. Learn more in this article.)

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